Clear numbers.
Stronger plans.
Better decisions.
Starting a business or ready to strengthen the one you have? Get a clear business plan, financial model or investor deck—and understand what your next move will take.
A new business.
A better business.
Starting out or strengthening an existing business? We help you understand your numbers, build a practical plan and decide what comes next.
Start where you are.
Build what you need.
A joined-up plan, model and story.
Or focused help with the piece you’re missing.
Can the idea work?
Let’s test the foundations.
Before you commit serious time or money, understand the business you’re trying to build. We examine the offer, the costs and the sales assumptions to see what would need to be true.
- Business concept & route to revenue
- Start-up costs, break-even & cash needs
- Assumptions to validate & launch priorities
Turn your next move
into a practical plan.
Create a new business plan or refresh one that no longer reflects where you are heading. Connect your customers, offer, operations and financial priorities to a clear route for launch, improvement or growth.
- Business model, commercial priorities & market
- Launch, improvement or growth roadmap
- Financial plan, resources & measurable milestones
Understand the numbers.
Then make your move.
Build a financial model you can use, or strengthen the one you already have. Understand profitability and cash, test pricing and capacity, and see what hiring, investment or expansion would mean for the business.
- Revenue, cost, profit & cash-flow forecasts
- Funding needs, runway & break-even analysis
- Growth scenarios, downside & key sensitivities
Tell the story.
Back it with substance.
Whether you are funding a new venture or the next stage of an established business, make the opportunity easy to understand. Connect the business model, trading evidence, growth plan and funding ask in a credible investment story.
- Investor narrative & pitch deck
- Funding ask, use of funds & milestones
- Consistent story across deck, plan & model
Your ambition.
My experience.
A plan we build.
I know what it means to build a business and take responsibility for making the plan happen. That experience shapes the questions I ask and the support I give.
As a co-founder and CFO, I secured over £14m in funding and helped scale a business to more than £100m in global revenue. You don’t need to be that size to benefit from that experience.
Talk directly with MattBetter questions.
Stronger decisions.
Practical thinking for starting,
improving and growing a business.
Good questions.
Straight answers.
Can you improve our existing plans and financial models?
Yes. We review what you already use, identify gaps and update or rebuild the parts that need attention. That can mean clearer forecasts, better visibility of cash and profitability, or a plan that reflects the business you want to build next.
Can you help us understand what growth will take?
Yes. We connect growth ambitions to pricing, margins, capacity, hiring, investment and cash. Scenario modelling helps you compare options and understand the funding and resources needed. We focus on the commercial and financial plan, with realistic assumptions and clear milestones.
I only have an idea. Is it too early?
No. Helping you turn an idea into a clear business concept and test its financial assumptions is a core part of the work. You don’t need a registered company, a finished plan or a polished pitch to start a conversation.
Can you tell me whether my idea will work?
We can assess what would need to be true financially, test the assumptions and identify the evidence still needed. A model cannot prove future success. Real customer demand, your ability to deliver and the way you execute all matter. Sometimes the useful answer is to refine the idea before committing.
Do I need a plan, a model and a deck?
Not always. Start with the decision you need to make. An established business may need a stronger forecast or a focused growth plan. An early idea may need a viability review. An investor conversation may need the complete set. We agree the right scope rather than assuming every business needs every document.
What does it cost?
The fee depends on the complexity of your business, what you already have and the deliverables you need. We agree the scope, timetable and fee before you commit.
Will you find investors or guarantee funding?
The core service is preparing a credible business case and the materials to communicate it. Funding decisions belong to investors and lenders. Investment introductions or fundraising activity are not included unless specifically agreed.