A clear commercial story
Your customer, problem, offer, route to market and sources of revenue. Understand what is distinctive and what evidence supports your assumptions.
Bring your offer, customers, operations and financial priorities into one clear plan. For a first launch, an established business or a new stage of growth.
Discuss your business planA business plan should explain how the business will operate, earn money and reach its next milestones. We help you make the choices explicit, test the assumptions and connect the commercial story to the financial plan.
Your customer, problem, offer, route to market and sources of revenue. Understand what is distinctive and what evidence supports your assumptions.
Connect delivery, people, capacity and resources to costs, forecasts and cash requirements. Keep the plan and model consistent.
Turn the thinking into practical actions and measurable milestones for launch, improvement, growth or a funding conversation.
We can develop a plan from your initial concept or work with documents you already use. The scope depends on its purpose: internal decision-making, a launch, a change of direction or supporting a funding application. Any lender or investor requirements should be shared at the start.


I know what it means to build a business and take responsibility for making the plan happen. That experience shapes the questions I ask and the support I give.
As a co-founder and CFO, I secured over £14m in funding and helped scale a business to more than £100m in global revenue. You don’t need to be that size to benefit from that experience.
Talk directly with MattYes. We identify what is current, what is missing and where the assumptions or financials need work before deciding what to retain or rebuild.
The financial detail should fit the decision. Where a model is needed, we agree its depth and outputs as part of the scope rather than assuming every project needs the same package.
We review your starting point and requirements, then agree the deliverables, timetable and fee before work begins.